Drilling Down - Vowel Sounds Influence Consumers’ Perception of Prices - NYTimes.com

Drilling Down - Vowel Sounds Influence Consumers’ Perception of Prices - NYTimes.com: "Researchers have known for 80 years about a symbolic connection between speech and size: back-of-the-mouth vowels like the “o” in “two” make people think of large sizes, whereas people associate front-of-the-mouth vowels like “ee” with diminutiveness."